By Glenn Freeman and K.P. Sander
Industry – While it is true that NFL Commissioner, Roger Goodell, recently said that the league will not support relocation of a team in Los Angeles for the 2015 season, there is reason to speculate that the local football future looks promising.
Goodell’s statement was directed at three teams in particular: the Rams, Raiders, and Chargers. These outfits have lease terms and clauses that will be expiring, and all have been mentioned as possibly looking into a move to the nation’s second-largest television market. There is movement, however, by Rams’ owner, Stan Kroenke.
Speculation of a move by the Rams ramped up last year after Kroenke purchased a 60-acre parcel in Inglewood adjacent to Hollywood Park. The San Diego Chargers – who draw a significant amount of fans and sponsors from the Los Angeles area – are reportedly staying put while they look at their own stadium negotiations. And Oakland Raiders owner, Mark Davis, was approached recently by San Antonio for relocation. According to ESPN.com, Davis was “impressed” with the city’s pitch. All of this makes the Rams move to Inglewood look pretty viable.
Goodell’s statement does not keep teams from filing an application to relocate for 2015. Yet it’s highly unlikely any team that files for 2015 will garner enough support needed to relocate given the Commissioner’s directive. Instead, Goodell indicated that 2016 may be a more favorable time for relocation. Barring a miracle, however, a new stadium to house a relocation would not be completed for the 2016 – or 2017, for that matter – season.
While officials in St. Louis are working to keep the Rams – USA Today recently reported that Missouri Governor, Jay Nixon, has sought advisement on options to “ensure that St. Louis remains an NFL City for years to come,” – Kroenke is moving behind the scenes.
On Jan. 5, Kroenke and the redevelopment company for the former Hollywood Park racetrack announced plans to incorporate an 80,000-seat sports stadium into an already approved multipurpose entertainment venue.
The fully capitalized project – which was approved by the city of Inglewood in 2009 – has a total of 4 million square feet awaiting retail, office, hotel, residential and other options in design. The stadium would not only provide an ideal location for an NFL team, but other sports (think soccer) and large-scale events (think Staple Center) could take place there as well.
Residents in the city of Inglewood must vote approval of the arena, but officials from Hollywood Park Land Company say the proposed stadium will come to fruition whether an NFL team makes the move to the Greater Los Angeles area, or not. Kroenke’s venture does not guarantee anything. It could mean a move for the Rams or simply a capital venture for billionaire Kroenke.
The St. Louis Rams – who played in Los Angeles (and later Anaheim) from 1946 to 1994 – are reportedly less than happy with their current situation. With Nixon looking for ways to keep them, and Kroenke (possibly) looking to move them, at this point there is no official nod in either direction.
Kroenke’s control of a new stadium project raises an eyebrow in the direction of Greater Los Angeles, and even though many stadium proposals have come and gone in the last 20 years, this encourages a more concentrated hope for a local NFL team.
