BY MICHAEL ARMIJO
EASTVALE CHAMBER
SECRETARY

Recently, I met a resident who invited me to a movie at a Chino Hills theatre. I asked why go over there and not here in the city. They said: “The popcorn over there is better.”
At first I thought it was kind of strange, but then I remembered why I go to get ice cream in Eastvale instead of Chino by my work. It’s the ice cream cones. In Chino they crumble easier, so I wait until I come into the city where they don’t crumble easily in my hand.
What’s interesting to me is that at times, we don’t realize what makes our company better, even the little things like popcorn and ice cream cones. These items aren’t supposed to be the draw to a movie or the reason you eat a certain brand of ice cream, they are the little things. But the little things can mean big money if people decide not to use your services for a minor detail. Those pennies we save in the short run could be costing us thousands in the long run. My advice? Don’t skimp. Take pride and provide quality throughout. People will recognize this and word will spread.
In the month of January, we had TWO events: First, we had “Good Morning Eastvale” on Thurs. Jan. 9, from 7 – 8:30 a.m. at Corky’s Kitchen and Bakery. $15 for Members/ $20 for Non-Members. How else are you going to make more money and gain a stronger business presence? Let your Chamber membership work for you!
Next: After Hours Mixer, Tues. Jan. 16 from 5:30 – 7:30 p.m. at Definitions Salon & Spa, 2395 Hamner Avenue, Norco, (Hamner/3rd street), $5 for Members and Non Members.
Finally we are happy to announce a few events we are planning for the upcoming year: Our Chamber Board Installation Dinner will be in early February and we are searching venues now. We are planning our Farmers Market with the help of our Mayor Ike Bootsma and Bill Van Leeuwen scheduled for late March; The Mayor’s State of the City in April, and our MEGA MIXER in May. We’ll be announcing specific dates in February.
The Chamber is looking for Ambassadors and Chamber Board members. If interested, please contact the Chamber at 951.768.6000.
It’s an exciting time for us at the Chamber with so many exciting changes on the horizon. Remember to attend mixers and events to get your name out there and to get your business marketed. And for more information, please sign onto: http://www.eastvalechamberofcommerce.org and http://www.facebook.com/eastvalechamberofcommerce.