Sunday marks the official start of Girl Scout cookie sale season, and a familiar face will be featured on the newly redesigned packaging.
Girl Scout Anneliese Brasher, of Eastvale, will be featured on the newly redesigned 2020 packaging for the Caramel Chocolate Chip variety, which debuted as a new gluten-free flavor last year.
Now a fifth grader, Brasher, 10, has been involved with the Girl Scouts since kindergarten. She says that her six years of Girl Scouts has helped her to become more confident, outgoing, and fearless. “My Girl Scout sisters always encourage me if I am scared to try something new,” she said.
Her chance to appear on the group’s famous cookie boxes came in 2018, when the Girl Scouts ran a contest for the honor. Brasher submitted an application with the simple goal of earning a limited edition patch, answering essay questions about her cookie-selling techniques, goals, and accomplishments within the organization.
Her primary technique, Brasher said, was to anticipate all the ways a customer could say no, and have a response ready. Short on cash? “I take credit cards, debit cards, and Venmo,” she said. Still sticking to your New Year’s diet resolutions? “It you can’t eat them, treat them!” Brasher said, “we accept donations,” noting that she personally delivers her cookie donations to the local fire department.
In May of 2018, Brasher was notified that she had won the cookie-box contest, selected as the sole Brownie Girl Scout “Cookie Pro” in an organization of 2.5 million – she was sworn to secrecy until the nation-wide debut of the new packaging this year.
Her victory included a trip to New York City, where she was able to meet with female business leaders, designers of the new cookie packaging, and Girl Scout CEO, Sylvia Acevedo.
During the trip, Brasher also participated in a photo shoot for the contest, the results of which are now featured on this season’s boxes of Caramel Chocolate Chip Cookies as a part of the packaging redesign that was eight years in the making.
The refreshed Girl Scout cookie packaging continues to emphasize what the cookie program is all about. The updated images feature actual Girl Scouts like Brasher, and every package showcases girls participating in a diverse range of leadership experiences from exploring science, designing robots, to adventure-packed camping and canoeing.
The Caramel Chocolate Chip Cookies and other varieties of Girl Scout cookies are on sale beginning January 26, and as always, will only be available for a limited time with sales ending in mid-March.
Brasher hopes that her appearance on the box will inspire more girls to join the scouting organization. “Girl Scouts has given me the opportunity to do things that I never thought I’d get to do – like archery, surfing, indoor skydiving, and or being on a cookie package! I hope other girls see that they can do anything they dream of too!”