Last month, an estimated $13 billion was spent celebrating Valentine’s Day. Approximately 200 million roses, 180 million cards, and 58 million pounds of chocolate were purchased in the name of love. Despite all of the money that consumers shelled out, many people admitted that they were less than enthusiastic about February 14. In fact, nearly 40 percent of the population did not observe the holiday at all.
Whether they consider it an unnecessary hassle or simply an excuse for consumerism, the detractors are unanimous in their belief that Valentine’s Day has little to do with real love. Even the holiday’s fans would be hard-pressed to deny that it is romance, and not love, that serves as their motivator when booking reservations and buying gifts. Romance may be all about warm and fuzzy feelings, but love is much more complicated. It is unconditional, sacrificial, and not based solely on emotions. Whereas romance is a noun, love is a verb.
So, why write about love in March? Isn’t Valentine’s Day over? Aren’t all of the heart-shaped candies on clearance? Sure! But, this year we will be celebrating Easter on Sunday, March 27. And, while Valentine’s Day has chocolate and roses, Easter has the crucifixion and resurrection of Christ. What greater example of love is there than this?
In Romans 5:8, the apostle Paul wrote “But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.” The truth is that it doesn’t matter whether your social calendar was booked solid last month, or if you were a member of the broken hearts club. Who needs a valentine when you have a Savior?
VantagePoint Church meets at Roosevelt High School on Sunday’s at 9 a.m. and 11 a.m.